- ASSET MANAGEMENT
- Steve Schafer
- Thomas Rosati
- Larry Kantor
- Braeden Fleming
- Juan Fonseca
Solid Rock Asset Management (SRAM) is a Full-Service Asset Management firm based in Dallas, Texas. SRAM manages a portfolio of Full and Select Service hotel properties across the United States on behalf of private clients. We provide oversight of property management teams, planning, advice on operator and franchise selection, marketing plans, facility issues and any other issues related to the successful operation of your property.
SRAM also provides full-service project management. From a simple lobby renovation to a complete remodel to a significant change of ownership PIP - SRAM has the capability to help you determine the best plan for your investment goals and bring your vision to life.
Stephen Schafer is the Chief Financial Officer of Solid Rock Asset Management and Solid Rock Ventures & Development. Mr. Schafer brings over 20 years of real estate and hospitality experience to the team. He has an extensive background in Corporate Finance, Capital Markets, Asset Management, Financial Reporting, Underwriting and Valuation, Financial Planning & Analysis, Treasury, Investor Relations, and Strategy.
Prior to Solid Rock, Mr. Schafer was with FelCor Lodging Trust (NYSE: FCH), one of the nation’s largest hospitality-focused real estate investment trusts, with an asset value of $4.0 billion at peak. He most recently served as Senior Vice President of Strategic Planning where he advised the CEO and Board of Directors on the strategic direction and related financial and investment strategies, established the on-going internal views of the real estate and lodging industries to guide the company’s capital allocation plans, analyzed acquisition targets, structured over $1.5 billion of debt and equity financings, provided extensive advice to the asset management, development, finance and accounting teams and led all investor relations functions.
Mr. Schafer earned a Bachelor of Business Administration (BBA) in Business Economics from the University of Arizona and holds a Master of Business Administration from the University of Texas at Dallas. He has been involved with the National Association of Real Estate Investment Trusts, American Hotel & Lodging Association, Financial Executives International and the National Investor Relations Institute.
Thomas Rosati, Senior Vice President of Asset Management & Project Management for Solid Rock Advisors, most recently served as Senior Vice President at Hudson Advisors, where he asset managed a portfolio of 24 hotels. He also oversaw completion of PIP renovations for eighteen of those hotels, which included Hilton, Doubletree and Marriott Courtyard properties. In addition, he rebranded four of the hotels to the Doubletree flag and one to Hilton. While at Hudson he was also responsible for transforming a corporate structure inherited from Lodgian. This restructuring included the consolidation of office space and staff, installing new accounting and construction software and associated IT structures, replacing a number of General Managers and Sales Managers and establishing ecommerce programs companywide. Prior to this Mr. Rosati served at Driftwood Hospitality for 10 years. As Vice President of Operations there, his role grew as the company’s portfolio grew from three to over forty hotels. This included involvement in acquisitions activity, overseeing renovations and brand required PIPs, negotiations with unions, oversight of day-to-day operations, and maintenance of relationships with partners, owners, asset managers and brands. Mr. Rosati’s experience covers both branded and independent hotels ranging in size from 100 to 1000 rooms.
Larry Kantor is a Vice President of Solid Rock Group based in Hawaii. He brings over 20 years of real estate and diverse hospitality-focused experience to the team including; operations, market analysis, asset management and valuation. He has provided advisory services to owners and prospective buyers related to the acquisition and disposition of a variety of hospitality projects including hotels, resorts and mixed-use developments. His experience includes extensive underwriting and valuation of numerous portfolios, each with more than 100 properties; as well as strategic planning, rebranding and market repositioning for the owners of single and multi-asset portfolios. His asset management experience includes several luxury hotels in Beverly Hills and San Diego while he led Andersen’s hospitality consulting practice in Southern California. Following his time with Andersen, Mr. Kantor served as a Principal in the Travel & Transportation consulting practice of IBM Global Services. Mr. Kantor provided a broad range of Asset Management services for an exclusive collection of luxury villas and homes along the Kohala Coast on the Big Island of Hawaii. Mr. Kantor received his Bachelor of Science degree from Cornell University’s School of Hotel Ad- ministration. He is a licensed Real Estate Salesperson.
Braeden Fleming is an Analyst at Solid Rock Asset Management in the Dallas office. Braeden's responsibilities include operations and financial analysis, strategy and reporting, and investment underwriting. He also supports the business development initiatives. Before joining the Solid Rock team, Braeden completed his degree at the University of Arkansas where he majored in Finance with a concentration in Real Estate. Mr. Fleming’s prior experience includes Venture Commercial Real Estate.
Juan Fonseca is an Analyst at Solid Rock Asset Management in the Dallas office. He joined the Solid Rock team after graduating from Southern Methodist University’s Edwin L. Cox School of Business with a Bachelor of Business Administration (BBA) in Real Estate Finance. At SMU, he was a Second Century Scholar and a member of Alpha Kappa Psi, the largest co-ed professional fraternity in the United States. Juan’s responsibilities include operations and financial analysis, strategy and reporting, and investment underwriting. He also supports the company’s business development initiatives.
